Sell out your events.
Scale your business.

Works with any ticketing platform

Proven across 50M+ tickets sold

Our proven Event Growth System™ is used by organisers and venues worldwide to build more valuable event businesses. Made by the team behind Fatsoma, powering over 50 million ticket sales.

Events grow faster with SOMA.

Trusted by 50+ organisers & venues globally

RnB Slow Jams

Clubbing

40k+ downloads

+220% active users

“SOMA built us a platform that delivers a premium experience. From discovery to purchase, it keeps our community engaged and strengthens our brand.”

Immersive Drone Light Shows

Experiences

+21.6% revenue

-35% cost per lead

“SOMA’s expertise has played a key role in accelerating the growth of our UK business, giving us the confidence to expand internationally.”

Gonzo's Two Room

Venue

+30% ticket sales

+300% active users

“Our branded platform lets us reach our audience directly, reward loyal customers, and keep our community engaged long after a sell-out night.”

Lumos

Experiences

10k+ app downloads

+677% ticket sales

“Our website and interactive map makes discovery effortless. It doesn’t just sell tickets, it showcases the scale of what Lumos has become.”

Club Chemistry

Venue

+20x ROAS

+146% revenue

“Working with SOMA has been one of the best decisions we’ve made. They have a real understanding of the nightlife and hospitality world.”

Dublin Coffee Festival

Festival

+63.5% ticket sales

+5.3x ROAS

“SOMA helped us achieve record ticket sales for one of our larger international festivals, and have since supported our other shows across the UK & Ireland.”

Raver Tots

Festival

+3.7x ROAS

“SOMA took the time to understand our business, data and strategy, leading to stronger results, better use of ad spend and a 3.7x increase in our ROAS.”

The system that sells out events and builds the businesses behind them.

The SOMA Event Growth System™

Get in front of the right people, turn attention into ticket sales, build an audience you own, and sell out your events faster. Built on insight from Fatsoma, the platform powering 50 million tickets and 125,000 events every year.

What happens when
the system starts running.

RnB Slow Jams

Clubbing

“We’ve grown into one of the UK’s biggest R&B brands, and our bespoke website and app reflect that. With over 40k app downloads, we’ve built a direct connection with our audience that’s become just as valuable as our social channels. From intimate parties to major outdoor shows, our platform delivers a premium experience from discovery to ticket purchase.”

40k+

App downloads

+220%

Increase in active users

Club Chemistry

Venue

“Working with SOMA has been one of the best decisions we’ve made. Revenue is up 146% thanks to their strategic insight into our data, audience and content. They’re sharp, creative and brilliant to work with, and have a real understanding of the nightlife and hospitality world.”

+20x

Increase in ROAS

+146%

Increase in revenue

Lumos

Experiences

“Our ambition has always been to make Lumos a global brand. Enterprise has helped us do that. With 500+ events across globally, we needed a customer experience as immersive as the events themselves. Our bespoke website, with an interactive map of events, makes discovery effortless and has played a huge role in driving ticket sales. It doesn’t just sell tickets, it showcases the scale of what Lumos has become.”

+677%

Increase in ticket sales

10k+

App downloads

Wherever you are in your journey, there's a place to start.

Every part of the SOMA Event Growth System™ supports your growth journey. Choose what fits your goals, budget, and how hands-on you want to be.

Services

Fully managed marketing & growth

Monthly Plan

Managed Paid Ads

From £2,000/mo • 3-month min

Most of our clients start here. We'll run your paid ads from start to finish using the same system we use to sell out events. And it works: we helped a client sell six months of tickets in two.

Learn

Self-serve or expert-led learning

Online Course

Meta Ads Course

£749 (incl. VAT)

Get started with the system by yourself and build campaigns that convert. Proven across 40+ organisers worldwide, helping sell out shows and scale growth. Now, yours to keep and revisit with every campaign you run.

Online Course

Meta Ads Course & Support

£2,999 (incl. VAT)

Learn the system and launch your first campaigns with us. You get the full Course plus a month of direct access to the SOMA team. We help you get your first campaign live, review your setup and give you real-time feedback as you go. Our agency clients average 4x ROAS with this system.

Platforms

Technology to grow your audience

Custom Partnership

Enterprise

Limited founding rates available • £2,000/year or £250/mo

For those ready to scale across cities and audiences. Stop sending your fans to someone else’s platform. SOMA Enterprise gives you a fully branded app and website, powered by Fatsoma’s ticketing technology.

Grow what’s already working into more events and more cities.

For leading organisers or venues ready to scale across cities, calendars and countries

Clubbing

RnB Slow Jams

Clubbing

40k+ app downloads

+220% active users

Venue

Gonzos Two Room

Venue

+30% ticket sales

+300% active users

Venue

Voodoo Daddy's

Venue

100+ live shows a year

5* App Store rating

We built the ticketing platform. Then we realised that to truly help organisers grow, we had to go one step further.

With Fatsoma, we’ve been part of this industry since 2006, working with 40,000+ organisers at every level—from someone putting on their first night to operators running multi-city, multi-brand global businesses.

With this time and experience we’ve understood something clearly: most organisers aren't held back by their events. They're held back by the absence of a system around them. They're doing everything right—putting on great nights, working hard, and building something real. But many are doing it without a repeatable process. Without the tools and knowledge to turn what they've built into something that compounds.

Event growth isn't about selling more tickets for a one-off event. It's for the organiser who wants to run regular events profitably. The venue that wants to fill its calendar consistently. The promoter who wants to expand into new cities or new markets. These people don't need a ticketing platform. They don't need an ads agency. They need a system that grows their business—and someone who can build and run it with them.

That's why we built SOMA and the Event Growth System™. To help you sell more tickets, build and own your audience, and grow a more valuable events business.

Choose how you want to grow.